Last night’s #WeAreForever Forever 21 pre-fall 2017 campaign launched their event, with a special acoustic performance by platinum-selling singer/songwriter Khalid in Los Angeles, at the Wilson Lot, in the downtown arts district.
Forever 21, one of the most recognized and largest independent fashion retailers in the world, launched #WeAreForever Pre-Fall 2017 collection and campaign globally, celebrating individuality and inclusivity, with an exclusive event in downtown LA on July 17th. The party under the stars, which featured a captivating performance by singer/songwriter Khalid, was hosted by hip-hop artist Leaf and highlighted by an inspiring live art installation by Josh Woods. The collection launched online on Monday, July 17th, and will be available globally in stores on July 28th.
Guests at #WeAreForever included Brandi Cyrus, Ava Sambora, Jasmine Brown, Marta Pozzan, YOUTUBE stars Chad Tepper, Lauren Giraldo and Aidan Alexander, Jack Johnson and Jack Gilinsky,
Music Artists Symon and Toy Connor, Bella Harris, Aislinn Paul, Melinda Shankar, Tyra Myricks, and many more as well as campaign stars, kids style maven Zooey in the City, Elizabeth Wheeland and Lulu Cerone (LemonAID).
Partygoers grooved to the sounds of Khalid, and partook in exciting activations reflective of the new Pre-Fall campaign, such as a Funboy 3-D Lip wall,Hearts Challenger glitter truck, food trucks, and an interactive Forever 21 pop-up shop.