The Billboard Music Awards exploded on social media overnight with nearly 19.5 million posts appearing in the past 24 hours, according to international social media analytics firm Talkwalker.
The hashtag #BBMAs was at the top of the list with more than 18.7 million mentions. The peak time for chatter was from 6 – 8 p.m. eastern, just prior to the show’s start time, with more than 5.5 million social posts in that two-hour timeframe.
With so many celebrities in one space at one time, who was trending most on social media?
Topping the charts was Justin Bieber with nearly 118,000 posts, while Nicki Minaj was second with 79,000 posts. Miley Cyrus came in third with 56,000 posts and Park Ji-Min fourth with 32,432. Vanessa Hudgens rounded out the top five with 34,500 posts.
While Celine Dion wowed the crowd, she finished out of the top five, but posts about Dion were trending by this morning, increasing 3,300 percent over the past 24 hours. This post about Dion by online news platform was the top performer over the past 24 hours, with 8,400 reactions, 1,300 shares and 2.3 million comments.