Jan 19, 2017 01:00 pm
Yesterday, Water.org Co-Founders Matt Damon and Gary White joined Stella Artois at the World Economic Forum in Switzerland to announce the brand’s reaffirmed commitment to ending the global water crisis with a multi-year extension of its partnership and their “Buy A Lady A Drink” campaign – which aims to help provide clean water for people in the developing world.
Water.org co-founders Gary White and Matt Damon, African Zone President of AB InBev Ricardo Tadeu and Co-Chair of WEF Global Future Council on Environment and Natural Resource Security Usha Rao-Monari participated in a panel discussion on Tuesday, January 17 on the global water crisis. The conversation was moderated by Arianna Huffington and hosted by Water.org and Stella Artois at the World Economic Forum in Davos, Switzerland.
Water is a fundamental human need, yet 663 million people live without access to safe water.
Water is also the foundation of Stella Artois and has helped the brand build its 600-year brewing legacy. This week, Stella Artois reaffirmed its commitment to ending the global water crisis at the World Economic Forum with a multi-year extension of its partnership with Water.org and their “Buy A Lady A Drink” campaign to help provide clean water for people in the developing world.
Stella Artois will inspire U.S. consumers to support this issue throughout the year, beginning at the 2017 Sundance Film Festival in Park City, Utah.
The “Buy A Lady A Drink” campaign was first launched in 2015, leveraging Stella Artois’ global footprint to raise awareness and spark consumer action to address this critical issue. This year, the brand announced a four-year commitment with Water.org to help provide 3.5 million people with long-term, sustainable access to clean water by 2020.
One in 10 people in the developing world lack access to safe water. This problem disproportionately affects women and children, who spend millions of hours a day collecting water instead of working, caring for family or attending school.
“I have four daughters and it’s tough to imagine them having to walk for hours every day to get clean water, as so many women around the world do,” said Matt Damon, Co-founder of Water.org. “We want to put an end to these journeys. Through our partnership with Stella Artois, and the campaign launch at the World Economic Forum and the Sundance Film Festival, we’re inviting consumers around the world to help us do this.”
“It is unnecessary and unacceptable that every 90 seconds a child dies from a water-related disease,” said Gary White, CEO and Co-founder of Water.org. “We need partners and committed resources – both human and capital – to help end the global water crisis.”
This global, multi-channel partnership launches in the U.S. today with several opportunities for people to engage in the effort.
New Limited-Edition Chalices Designed by Local Artists in Uganda, Brazil and Cambodia
As part of this year’s campaign, Stella Artois will release a new set of Limited-Edition Chalices designed by three influential artists – Lisa Mam from Cambodia, Fernando Chamerelli from Brazil and Eria Nsubuga from Uganda. Each design reflects the artist’s experience and artistic interpretation of the global water crisis in their country and represents one of the countries where Water.org provides support. For every Limited-Edition Chalice that is sold, Stella Artois will help Water.org provide five years of clean water for one person in the developing world.
“We are proud to continue partnering with Water.org for a renewed commitment that is bigger than what we’ve ever done in the U.S.,” said Harry Lewis, Vice President, Stella Artois. “To be the generation that ends the global water crisis, people can take small steps – like purchasing a chalice – to spark change.”
Since the launch of the “Buy a Lady a Drink” campaign two years ago, Stella Artois has helped provide more than 800,000 people in the developing world with access to five years of clean water through the sale of more than 225,000 Limited-Edition Chalices, and by directly donating more than $3 million to water.org.
Consumers can purchase one of the exclusive Chalices for $13 at BuyALadyADrink.com, Amazon.com, Gilt.com and Drizly.com, and other retailers nationwide.
New for 2017, the campaign also introduces two additional donation mechanisms, further increasing the reach and scale of the program. For every six- or 12-bottle pack of Stella Artois sold in select retail stores, Stella Artois will help Water.org provide six or 12 months of clean water for one person in the developing world. For every pint or bottle of beer sold in select bars and restaurants, Stella Artois will help Water.org provide one month of clean water for one person in the developing world.
Stella Artois Seeks to Inspire Change at the 2017 Sundance Film Festival
Stella Artois will once again be at the Sundance Film Festival to rally consumers to support the “Buy A Lady A Drink” campaign and spotlight its commitment to inspiring social impact through the power of film at their Filmmaker Lounge. Located on Main Street, the Filmmaker Lounge hosts the Festival’s most prominent films and filmmakers from Friday – Sunday during the Festival’s opening weekend.
The brand will bring the global water crisis to the forefront of the Sundance Film Festival through an exclusive event at the Stella Artois Filmmaker Lounge on Saturday, January 21 called, “From Tap to Table: the Global Water Crisis through the Lens of Culture and Cuisine.” Matt Damon and Gary White will be joined by international culinary star and water advocate Marcus Samuelsson to discuss the water crisis through an intimate, internationally inspired tasting.
“As an Ethiopian, the global water crisis hits close to home. While I was fortunate enough to not have to face this issue personally, I feel great kinship to my country and those who experience this suffering on a daily basis,” said Samuelsson. “Having traveled the world and seen firsthand how clean water can transform lives, I’m passionate about joining this movement to help end the global water crisis with Stella Artois and Water.org.”
There are many ways that consumers can get inspired and join the conversation while in Park City:
• Women in Film Partnership: As part of the “Buy A Lady A Drink” campaign and a further testament to supporting women who are sparking change around the world, Stella Artois announces its new commitment to supporting female filmmakers through a strategic multi-year partnership with the non-profit organization Women in Film.
• Up-Close with Festival Casts: To underscore the brand’s support of the film community, Stella Artois and Deadline invite Sundance Film Festival filmmakers and cast into the Filmmaker Lounge for lively industry discussions.
◦ Every day from Friday – Sunday at 12 pm MST, join Stella Artois and Deadline for a live cast Q&A open to Festival credential holders.
◦ Sunday’s panel will pay special homage to women in film, and feature Sundance Film Festival award-winning documentarian Crystal Moselle, who was commissioned by Stella Artois at the 2016 Festival to create “Water Front,” a three-part documentary series showcasing the impact of the global water crisis on women and their communities in Haiti, Kenya and Peru.
• Take Action: The new Limited-Edition Chalices are available for purchase at the Stella Artois Filmmaker Lounge.
From the Big Screen to Homes Nationwide
In addition to activity in Park City, Stella Artois is further encouraging people take part in the “Buy A Lady A Drink” campaign through multi-channel online and offline activations.
• National Television Advertisement: Building on the success of its presence online in 2016, Stella Artois released a television ad featuring Matt Damon that highlights the Limited-Edition Chalices and challenges viewers to become the generation that ends the global water crisis.
• New Short Online Film: Stella Artois and Water.org will feature a short online documentary film titled “Elizabeth’s Dream,” the story of a young Kenyan woman whose life was transformed when access to clean water was established in her village.
• Leveraging Innovation to Drive Awareness: Stella Artois is utilizing digital platforms to inspire others to participate in the “Buy A Lady A Drink” campaign – including immersive experiences tailored to art and design lovers on Instagram, Facebook and Pinterest.
Visit www.BuyALadyADrink.com to purchase a Limited-Edition Chalice and learn more about how you can help be the generation to end the global water crisis. Join the conversation online with @StellaArtois #1Chalice5Years.
The gala event is supported by Presenting Sponsors BVLGARI, Neuro Drinks and Diana Jenkins.
For a fifth consecutive year, award-winning Chef Gordon Ramsay will prepare the sumptuous dinner for Party guests to enjoy while watching a live telecast of the 89th Academy Awards. Alexander Gilkes of Paddle8 will return to conduct the evening’s highly anticipated live auction, and DJ Johnny Dynell also returns to spin tunes for guests to dance the night away.
The Foundation’s Academy Awards Viewing Party is the most highly visible and successful fundraising event in Hollywood on Oscar night. Over the past quarter century, this annual event has raised more than $56 million, thanks to the generosity of EJAF’s supporters. These funds help the Foundation to make a real difference in the lives of people at risk for or living with HIV/AIDS, including urgently needed medical care in the Caribbean, innovative treatment and prevention programs in the Southern United States, and national initiatives addressing the HIV/AIDS epidemic in the United States, Canada, and Latin America.
Audi, BBVA Compass, M∙A∙C Viva Glam, TheBLUEFISH, and StyleHaul have partnered with EJAF as the evening’s generous Co-Sponsors, and Fin Gray and Michael Melnick are Associate Sponsors. Wines will be provided by Domaine Bertaud Belieu, and spirits will be presented by Chopin Vodka and Clase Azul Tequila. The Foundation is especially grateful to the City of West Hollywood for continued collaboration with EJAF on shared goals. American Airlines is EJAF’s official airline.
GRAMMY Award-winning, international superstar Pitbull and the Hard Rock Heals Foundation are hitting the stage with the release of the brand’s latest merchandise line on Monday, January 16, 2017.
The Pitbull Signature Series: Edition 35 shirt, inspired by the global star, Mr. Worldwide, supports the SLAM Foundation to help advance learning opportunities for children around the world.
“Music and education have always been a driving force in my life,” said Pitbull. “Partnering with the Hard Rock Heals Foundation for my Signature Series shirt will benefit SLAM! (Sports, Leadership, Arts and Management) in its effort to help students from all walks of life achieve their highest potential.”
“Pitbull and Hard Rock understand how imperative it is to invest in our future through the education of children,” said Kellie Brown, Philanthropy Manager for Hard Rock International. “Pitbull has been a supporter of the Hard Rock brand, and we are honored to collaborate with him on this Signature Series program that we know will have an impact on children around the globe.”
A percentage of the retail price of each Pitbull Signature Series shirt sold will be donated to SLAM through the Hard Rock Heals Foundation. The new Signature Series shirt features Pitbull’s famous moniker, “Mr. Worldwide,” in vibrant turquoise and pink lettering in homage to his Miami upbringing. The limited-edition black shirt is available in men’s and women’s sizes and can be purchased online and at participating Rock Shops at Hard Rock Cafe, Hotel and Casino properties around the world.
Hard Rock developed the concept of partnering with world-renowned musicians and bands to create and donate imaginative designs more than 20 years ago. These unique designs are converted onto shirts and sold at Hard Rock properties worldwide. Through the Hard Rock Heals Foundation, a portion of the retail price benefits the artist’s preferred charity. Pitbull joins a legendary roster of music icons – including Bob Marley, Rihanna, Imagine Dragons, U2, KISS, Bruce Springsteen, Eric Clapton, The Who, Jon Bon Jovi, Linkin Park, Shakira, Ringo Starr and Jimi Hendrix – who have become part of Hard Rock’s Signature Series and Artist Spotlight programs, which have helped to raise millions of dollars for charitable causes around the globe.
Visit HardRock.com for additional details on Hard Rock’s Signature Series program, or Rockshop.HardRock.com to purchase the new Pitbull Signature Series: Edition 35 merchandise.
The U.S. Fund for UNICEF has announced the appointment of Sandra Lee, as U.S. Fund for UNICEF Special Nutrition Emissary.
The celebrated television personality, author, chef and long-time supporter of UNICEF will use her multi-media platforms to draw attention to the effects of malnutrition, which is linked to nearly half of all childhood deaths globally. Lee recently travelled to Haiti, to witness UNICEF’s programs to treat children with severe acute malnutrition. Through U.S. media, footage from Sandra Lee’s trip amplified UNICEF’s work to a wide audience.
“I am delighted to recognize Sandra Lee’s outstanding commitment to UNICEF’s nutrition programs for children through this new role,” says Caryl M. Stern, CEO and President of the U.S. Fund for UNICEF. “Sandra has been a dedicated activist on behalf of children worldwide for nearly two decades, and through her compassionate voice, she will help UNICEF keep the spotlight on the issue of malnutrition. We are extremely proud to have her in the UNICEF family.”
In 1999, Sandra was one of three founding members of the Los Angeles Board of the U.S. Fund for UNICEF, and in 2014, traveled to UNICEF’s Copenhagen Headquarters for an education on nutrition, vaccination and disaster relief. In 2016, Sandra Lee visited UNICEF nutrition programs in Haiti and accompanied health workers to weigh, measure and immunize infants and children, and to provide Ready-to-use Therapeutic Food (RUTF) to treat malnutrition.
“UNICEF’s life-saving work is imperative. No child should die from malnutrition and no parent should have to watch their child suffer or die, especially from something that’s in any way preventable”, says Sandra Lee, “Throughout my entire adult life, I have been dedicated to ending childhood hunger. For 365 days a year, UNICEF’s nutrition programs tackle the devastating effects of malnutrition. Raising funds and awareness is an integral part of that success.”
In November 2016, Sandra Lee appeared in a national television special: “UNICHEF: Uniting through Food,” on TLC and Discovery Family Channel. The TV show was based on a best-selling UNICHEF Cookbook, with 100 percent of those royalties donated to UNICEF’s lifesaving work for children.
Sandra joins a roster of celebrities who have advocated on behalf of UNICEF.
William Shatner, actor and philanthropist, formally announced today that he and David DiCristofaro, lead region president of Wells Fargo in Greater Los Angeles, will host a gifting ceremony and media breakfast to distribute grants to the charities supported by the annual Priceline.com Hollywood Charity Horse Show Sponsored by Wells Fargo.
The event will begin at 8:00 AM on Tuesday, January 24th at The Six Restaurant,12650 Ventura Blvd., Studio City, CA.
Pamela Anderson, who recently called on President Barack Obama to pardon Julian Assange, and conservative political strategist Mary Matalin, who helped PETA defeat numerous “ag-gag” laws, will welcome D.C.‘s movers and shakers across party lines the night before the inauguration at the Animals’ Party, which will celebrate members of Congress involved in animal protection.
When: Thursday, January 19, 6 p.m.
Where: Willard InterContinental Hotel, 1401 Pennsylvania Ave. N.W. (near F Street N.W.), Washington
It’s not a party thing: First ladies from Pat Nixon to Michelle Obama have shunned fur, George W. Bush called out Vladimir Putin for a “my dog is bigger than your dog” exchange, and Bush and his wife, Laura, recently took to social media to encourage people to adopt dogs and cats instead of buying them, in order to help combat the homeless-animal overpopulation crisis. And when PETA told Donald Trump that mule diving is cruel back in 1993, he joined us for a news conference in Atlantic City, New Jersey, to ban it from the boardwalk.
Awardees will include U.S. Rep. Sheila Jackson Lee of Texas and U.S. Rep. Dina Titus of Nevada — cosponsors of the BEST Practices Act, which would phase out the practice of shooting goats and pigs in military exercises; U.S. Rep. Earl Blumenauer of Oregon, the Democratic cochair of the Congressional Animal Protection Caucus, who helped PETA rescue polar bears from a tropical circus and sponsored or cosponsored animal-protection bills — resulting in more funding to enforce animal-protection laws, tighter restrictions on the use of animals in laboratories, and stronger bans on animal fighting; and U.S. Rep. Vern Buchanan of Florida, the Republican cochair of the Congressional Animal Protection Caucus, who has helped chimpanzees exploited as “pets,” hens confined to tiny battery cages, and horses slaughtered for human consumption.
“People say that animals have no voice, but in Washington, PETA depends on the voices of ‘elephants,’ ‘donkeys,’ and even those with no party mascot,” says PETA President Ingrid Newkirk. “At the Animals’ Party, we will celebrate the strides that are being made for animals — including progress yet to come in 2017 — such as preventing horses from being shipped abroad to become burgers, ending live-animal use in military training in favor of simulators, and getting orcas out of marine parks.”
There will be live entertainment, dancing, and an all-American menu with an international flair, from vegan gourmet cheeseburgers and apple pie à la mode to fabulous Asian- and European-inspired dishes, plus toasts with America’s first cocktail, the Sazerac.
Jan 19, 2017 05:00 am
The Heart Truth is an awareness campaign created by the National Heart, Lung, and Blood Institute, part of the National Institutes of Health. It is designed to warn women about their number one health risk, heart disease, and the need to take action against its risk factors.
The Heart Truth created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wakeup call to American women. The Red Dress reminds women of the need to protect their heart health and inspires them to take action