NAMM President and CEO Joe Lamond speaks onstage during the 2017 NAMM Show Opening Day at Anaheim Convention Center on January 19, 2017 in Anaheim, California. (Photo by Jesse Grant/Getty Images for NAMM)
NAMM President and CEO Joe Lamond speaks onstage during the 2017 NAMM Show Opening Day at Anaheim Convention Center on January 19, 2017 in Anaheim, California. (Photo by Jesse Grant/Getty Images for NAMM)

THURSDAY, JANUARY 19 

The 2017 NAMM Show Opening Day 

NOTABLE EVENTS FOR THURSDAY, JANUARY 19 

8:00 a.m.       Breakfast of Champions and Music for Life Award Recipient, Robbie Robertson

                        Anaheim Hilton Pacific Ballroom

11:00 a.m.     TEC Track Keynote: The Future of Audio Mastering

                        TEC Lab 202B

5:30 p.m.       Women in the Music Products Industry Happy Hour

NAMM Member Center

5:30 p.m.       Industry Tribute: Remembering Those We Lost in 2016

                        NAMM Idea Center  

6:00 p.m.       RSO: Richie Sambora and Orianthi

NAMM Nissan Grand Plaza Stage

HEARD ON THE FLOOR:

“NAMM is not for us, it’s for them, the people we get to speak to face to face. Everyone is here because of a common connection on how to express ourselves. It is about having some sort of tool or process to express yourself.” – Jim Debardi, Moog

“The reason we always coming back to NAMM is we get to see so many people that are interested in our products, meet new dealers, and find opportunities to sell our guitars in new markets.” – Ben Parker, Marketing and Brand Manager, Teton Guitars 

PLAN NOW FOR TOMORROW, FRIDAY JANUARY 20

8:00 a.m.       Breakfast Session: Future Proof Your Business

                        Anaheim Hilton, Pacific Ballroom

4:00 p.m.       The Lords of the Boards Tell All

The Forum 203AB

5:00 p.m.       Take Me to the River — Behind the Film with Talking Heads’ Jerry Harrison

                        Master Class 202A

6:00 p.m.       Bernie Williams and his All Star Band with Keb’ Mo’ and Poncho Sanchez

NAMM Nissan Grand Plaza Stage

7:00 p.m.       She Rocks Awards

            Anaheim Hilton, Pacific Ballroom

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