shomi Selects ThinkAnalytics Real-Time Personalized Search and Recommendations for Fast-Growing Canadian OTT Service
- ThinkAnalytics Search and Recommendations Engine delivers a personalized user experience as it guides users through shomi’s content library.
- shomi’s decision to use ThinkAnalytics is based on its ease of deployment across multiple platforms and advanced data analysis tools.
LONDON – September 1, 2016 – ThinkAnalytics™, developer of the world’s most-deployed multiplatform TV search and recommendations engine, today announced that its recommendations engine has been selected by Canadian SVOD leader shomi, a joint venture between Rogers Communications and Shaw Media. shomi believes the combination of an elegant user interface and personalized recommendations will distance it from rivals in the fast-growing Canadian OTT sector and help meet its ambitious growth targets.
shomi offers hand-picked and human-curated content with a team of entertainment experts behind every series or film added to the service. Building off the human touch, shomi will continue to enhance the precision of its recommendations with ThinkAnalytics.
The ThinkAnalytics recommendations engine is now live on tablet, mobile, PC/Mac, Xbox 360, Xbox One, and PS4. shomi currently offers a library of some 19,000 television and movie titles and relies on ThinkAnalytics’ solution to create a personalized guide to content.
The search and recommendations engine allows shomi to offer personalized recommendations by learning about subscribers’ behavior and previous viewing preferences. The “you will love,” “you may like,” and “more where that came from” recommendations incorporate editorial influences, mood-based analysis, and results from multiple use cases, such as binge viewing. The service supports both English and Canadian French.
“After reviewing the products available, we knew, based on their leadership in the market, proven track record, and positive customer references, ThinkAnalytics would enable us to take shomi to the next level of consumer experience,” said Ann Tebo, Senior Director, Customer Experience & Insights, shomi.
“By taking advantage of ThinkAnalytics’ tools that continually measure and analyze the underlying data generated by the engine, shomi can enhance the accuracy of its recommendations on an ongoing basis,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. “With the power to understand and anticipate subscribers’ needs, shomi has a powerful weapon to meet its ambitious growth targets in the competitive OTT space.”
shomi is the Canadian streaming service that brings premier TV and movies direct to your screen. With new content added weekly, there is something for every entertainment lover – hit TV shows available only on shomi, must-see movies, and hand-picked shomi Collections, plus fun kids and family content. Curated by people who love popcorn and magic, shomi combines the passion and knowledge of our entertainment experts with the power of technology to offer recommendations and shomi Collections that help our members always find something good to watch. We are made in Canada. Shomi Partnership is a joint venture owned equally by Rogers Communications and Shaw Communications. Want more information? Visit www.shomi.com or www.shomimedia.com.
ThinkAnalytics is the most widely deployed real-time personalized content and recommendations engine, bringing together intelligent search with comprehensive media content recommendations. With deployments possible in just weeks, ThinkAnalytics broadens customers’ tastes with a personalized experience for live linear TV, VOD and over-the-top, delivered through multiple platforms including the set-top box, Web, IPTV, tablet, mobile, and more.
The platform, available as a cloud-based or on-premise solution, is based on the industry’s most comprehensive data and text mining techniques. The company’s customer base of over 70 video service providers serves more than 170 million subscribers worldwide. Customers include Cox Communications, Liberty Global, Sky, Swisscom, Viaplay, Unitymedia and Zon.
ThinkAnalytics is a private, employee-owned company.